Selling your yacht can be a tricky business. Especially if you’ve decided to sell it well and make a large sum of money. It’s essential to know how to maximise the value of your boat to get the best possible sale. And that can’t be improvised! Here’s how to do it right.
Selling your yacht to the right buyer
Above all, it’s important to offer your yacht at the right time and to the right buyer. You need to choose the perfect time to offer your yacht. Before the holidays, for example, would be an excellent time. Potential buyers are looking for a boat for their holidays, and demand will be higher. It’s also essential to use all the appropriate means of communication to advertise your property. This way, the boat will be promoted in the best possible way. You can advertise on specialist listing sites, such as Yachtworld or The Yacht Market, or in the specialist press (Yacht Club, for example).
It may be useful to remain off-market for a while to maximise your impact. This will not prevent the yacht from being sold quickly, significantly reducing the costs involved in keeping it in tip-top condition.
It will also be vital to highlight the assets of your yacht to attract the interest of potential buyers. So don’t hesitate to improve your luxury yacht to trigger a successful sale.
First of all, you’ll need to do some research on your yacht. It’s important to learn more about its assets and to be able to present them in the best possible light. You also need to do some in-depth research into the administrative aspects. You’ll need to reread your ownership certificates, any warranties, proof of tax status and the various certificates relating to construction conformity, not forgetting any other relevant documents.
And don’t forget to highlight the ecological aspects of your yacht. There’s a lot to be said for that these days. For example, highlight a hybrid engine or a renewable energy system.
Thinking about your yacht
Of course, you also need to consider your boat before putting it up for sale. You’ll need to go over it in detail and refurbish everything that needs to be done. Clean the various areas, even those that are not immediately visible. A boat that is neglected and dirty will not be attractive. It will therefore be necessary to clean every part of the yacht. You can also have a survey carried out by an independent professional. This will guarantee the buyer a high-quality boat in perfect working order.
Showing off your yacht is also vital. To do this, don’t hesitate to organise quality photo or video shoots. Set up virtual visits. This will be a major attraction for potential buyers. They will be able to discover your yacht at their leisure.
Estimating the right price is also very important for maximising the value of your luxury yacht. In a volatile market, asking the right price will be essential to selling your yacht. You can find out more by researching the rates charged. Asking the right price is crucial to maximising your sale. That way, buyers can see that you have a good knowledge of the area and will have more confidence.
If you’re not sure, you can call in a professional with the necessary experience and top-level expertise in the field. He or she will be able to visit your yacht, answer questions and tell buyers more about it. Entrusting the sale to an expert agency is an excellent choice. What’s more, it has a network of wealthy buyers, which is perfect for selling your boat in the best possible way.
Carrying out a full market survey can also be a very good idea. You will also have to answer a great many questions from potential buyers. So you’ll need to be able to answer them precisely and clearly. This will create a feeling of confidence. You will have to answer questions relating to objective criteria (length, year, number of cabins, make, type of hull, etc.).
It’s important to point out that selling a second-hand yacht is a transaction that involves very few buyers. The supply of boats is large, and potential buyers are few and far between. The market is therefore highly competitive. So you need to stand out from the crowd. You’ll need to develop interest in your boat, and put together a solid marketing programme aimed at targeting clients (private individuals, national or international brokers). It will also be useful to know how to negotiate and to support the various administrative stages.
Getting support
Selling a yacht can be a complicated process. Getting help is an excellent way of ensuring that you sell your boat successfully. Calling on the services of expert sellers in the yacht sector is a great opportunity. You’ll be able to present your yacht in the best possible way and reach a wide network by asking a coherent price. This is the best way to maximise the resale value of your yacht and present an optimal strategy for doing so.
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